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Fine pastry founded in 1972 in Sfax
The Masmoudi quality
Individual Assortment selection
Implementation of the HACCP system with the central notion of a system of ascending and descending traceability.
Realization of the website masmoudi.com
Obtaining the web Oscar of the best seller site.
The famous French designer Gérard Caron designs the new identity charter Masmoudi.
Joining the National Business Upgrade Program.
30th birthday of MASMOUDI.
MASMOUDI manufactures the largest piece of Baklava weighing 1150kg and being part of the Guinness World Records 2003 edition.
World Star for Packaging obtained from the WPO.
Joining FAMEX Export Assistance Fund.
Launch of e-commerce on the website masmoudi.com.
Masmoudi founding member and initiator of the first agribusiness consortium ACT International.
Development of the light pastry range
Development and launch of the MASMOUDI franchise in Tunisia.
Obtaining the Trends and Innovations certificate in Paris 2006 for Nougat Rose Petals products and Chichkhan jewelry).
Establishment of a quality management system.
Creation of a branch in France and a logistics platform to serve the network.
Establishment of kiosks at Galeries Gourmandes Paris, Galeries Lafayette Paris ...).
Opening of the first Franchise Shop outside Tunisia (Masmoudi, Lyon Croix Rousse).
ISO 9001 version 2000 certification.
Commercial partnerships with various renowned economic actors (The German chef Alfons Schuhbeck).
Opening of the second Masmoudi franchise in France and the first in Paris.
First participation at the franchise fair (Franchise Expo Paris).
Development of an ERP with optimization of flows and organization.
Opening of two new stores in France Paris Boulevard Sébastopol and Lyons 6th course Franklin Roosevelt.
Opening of a new store in the Duty Free area of Tunis Carthage Airport.
Opening of two new tea room stores in France in Annecy and St Etienne
Opening of a third franchise in Tunisia in Laouina Tunis.
Start of the agricultural project for the production of almonds and pistachios (implementation of the upstream vertical integration strategy).
Renewal of ISO 9001 certificate version 2008.
Creation of a research and development committee.
Creation of a "work health and safety" pole.
Strengthening the quality team (from 1 to 4 Quality experts).
40th anniversary of the company.
Implantation of the Masmoudi franchise in Dubai mall implantation.
Opening of a new store at the avenue of Carthage in Tunis.
Signature of deed of agreement for implantation on the terraces of the port in Marseilles.
Creation of Masmoudi France French law.
Vertical integration: launch of agricultural project for implantation of pistachio and amandine 40000 feet.
Edition of Masmoudi story book.
Implantation in the "Beauty & Home" area at "Printemps Haussmann in Paris".
Establishment in the "Grande Hall" at the Les "Terrasses du Port" shopping center in Marseille.
Establishment in the Bab Ezzouar shopping center in Algiers.
Certification in progress of the ISO 22000.